HUMANERROR STORE IS ADAM ENTWISLE, a work in progress design project using ideas of hand made, hand crafted and hand dyed fabrics. Based in St Leonards on Sea, Sussex, England. Slow Fashion and Noseason pieces that are made in very limited quantity. We no longer wish to adhere to constant need for a new seasons collection of designs. We make what we want and when we want based on how we feel and what we think.
Entwisle studied Fashion design on the MA course at Central St Martins, followed by a diverse career in fashion design and counter culture clothing.
Adam Entwisle is a fashion designer and academic with over 23 years’ experience in design and 10 years nurturing and teaching new talent.
I launched my own brand in 1999, showing at London Fashion week on schedule, however unsatisfied with the status quo of the fashion week system, In 2001 I moved to Bali as the Creative Director of Buddhist Punk in order to realise a more ethical and sustainable business model, long before the curve of fashion recognising the ethical environmental challenges, we would and do face. The model we built at Buddhist Punk allowed me to see that I could utilise this infrastructure to develop my own brand called HORACE, creating a type of "cottage industry." building and working with communities and exchanging knowledge, teaching skills and enriching their livelihood. (two main operation managers, around 20 + machinists and pattern makers, some of which are p/t or freelance. We worked with several family owned Batik factories, one main Family for all screen printing and hand painting. The knitwear we would work with one main person who had a very small place, but she had a massive network of women throughout the many villages who would do hand knits at home. For leather accessories there are various different friends of family or connections that can help , sometimes its just a case of asking for help, if you want to try something new, the network will help you. The ratio of employed people is evenly 50% split between men and women. And a good mix of local Balanese and indonesians from other islands that move to Bali, mostly Javanese.)
I transferred some of my industry fashion design knowledge and applied it to the local community and hand crafted traditional skills, working together in a collaborative way. I built relationships with local people to make a decentralised community of crafts people that in unison can work on a collection or range of clothing that consists of hand printing/painting and screen print, Batik and hand dying, jersey wear and t-shirt makers, hand knitting and some leather and hand-crafted patchwork piece dyed garments.
My brands throughout the years have always honoured the artisan and celebrated handcraftsmanship. It is about the community, to work in collaboration. The value of the product is in the fact that they are special, unique and limited in quantity. As a brand there are no season so never over-produced. They are made by the unique collective of people in the community and who I still work closely at all times.
In my practice I have been experimenting with different techniques, for example hand dyed articles. Some of which only use indigo plant dye, and are made from sustainably certified organic cottons. At the moment I am working towards using techniques that substantially reduce water foot print since the introduction of The Clean Batik Initiative (CBI) in 2010 its becoming a lot easier to acquire natural dyes and a less toxic fixation process. Jewellery and accessories, are made of resin and all of which are handmade. The fabrication is all natural fibres and for the most part, all biodegradable.
As a fashion academic I have taught both womenswear and menswear even sportswear, at prestigious institutions across the UK, at both Undergraduate and Postgraduate level. I have taught students who have gone to work in the industry in high luxury levels such as, ACNE, Celine, JW Anderson as well as students who have successfully launched their own labels, notably Dublin-born menswear designer Robyn Lynch and Priya Ahluwalia winner of Queen Elizabeth II Award for Fashion Design, H&M Design award, LVMH,BFC/GQ designer men’s wear fund.
most recent students have been selected for competitions like the Festival de Hyères and ITs contest in Trieste.
